Jamie Kaplan
ChickenTikkaMasala_Burrito.jpg

Curry Up Now

 

CURRY UP NOW

indian street food truck + four bay area brick and mortar restaurants as well as from their flagship food trucks. 

BRANDED TO GO ITEMS

CHALLENGE: Create a series of branded to-go items and labels. Forge brand recognition among it's catering and delivery customers. 

APPROACH: Use illustration to maintain the handcrafted, funky nature of the brand while also helping diners clearly identify what tasty surprises lie inside their to-go bags and catering trays.

 

Art Direction / Design

 

To go Cups

 

Art Direction / Design

 

To Go Bags

 

Art Direction / Design