The WIG EXCHANGE
a foundation supporting women undergoing chemotherapy treatments and provides wigs to those who otherwise could not afford it.
CHALLENGE: Develop a campaign that attracts women effected by cancer to join the community and obtain the services provided by The Wig Exchange. Fortunately, The Wig Exchange has hit capacity in their donations and strictly seeks recipients of the wigs. This is a campaign aimed at the fighters and survivors of cancer.
APPROACH: Empower women with cancer to see wigs as an opportunity to make a choice during a time when most choices are taken away from them. The illustrated wig was used to represent the temporariness of a wig, as well as spark the imagination as to the possibilites and options one has when choosing through wigs.
Art Direction/Design: Jamie Kaplan
Copy: Zoe Drazen